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Technical reviews
Editors looking for the best in gadget tests need look no further. The Wide Angle Co. has
for several years specialised in supplying technical reviews.
What make a review worth reading? Sharp copy and humour, sure, but beneath it must be
a hard core of genuine testing that goes way beyond switching it on.
It doesn't matter whether it's a toaster or a torch, an MP3 player or a motor mower, we
handle the lot - we source the products, photograph and test them and deal with their
return to the manufacturer, all with constant liaison with the editor, and hitting deadlines
every time, on time.
for several years specialised in supplying technical reviews.
What make a review worth reading? Sharp copy and humour, sure, but beneath it must be
a hard core of genuine testing that goes way beyond switching it on.
It doesn't matter whether it's a toaster or a torch, an MP3 player or a motor mower, we
handle the lot - we source the products, photograph and test them and deal with their
return to the manufacturer, all with constant liaison with the editor, and hitting deadlines
every time, on time.
The scrambled egg test
Coined by The Wide Angle Co. after a
gruelling test of non-stick saucepans, the
'scrambled egg test' is any test which gives a
practical, measurable result without resorting
to pseudo-science and baffling jargon.
That's what sets The Wide Angle Co's
technical reviews apart from the rest - not just
a 'that looks nice' superficial glance but real
testing, using real parameters, so it makes
real sense to readers.
Coined by The Wide Angle Co. after a
gruelling test of non-stick saucepans, the
'scrambled egg test' is any test which gives a
practical, measurable result without resorting
to pseudo-science and baffling jargon.
That's what sets The Wide Angle Co's
technical reviews apart from the rest - not just
a 'that looks nice' superficial glance but real
testing, using real parameters, so it makes
real sense to readers.
Click on the images to see a full sample of published reviews
